1. Overview
A short paragraph that explains what your company is doing, its benefits and its uniqueness.

2. The problem and market opportunity:
This section should explain what problem or issue you are addressing in your target market.

3. Company's solution :
A description of the solution and how it works
Description of the benefits your solution provides to, and the economical impact on, the target customers.
Explanation of the barriers that prevent others from developing the same solution.

4. Company's competitive advantages :
How does the company's solution compare to other solutions in the market?
How is your company's solution superior to that of other companies competing for the same market?
What are the underlying technologies and know-how that form the basis for your company's ability to achieve a functionality and performance superior to those of other solutions? What would prevent others from doing the same?

5. Industry background and Market Size:
Provide a general overview of the industry, including some general figures about the company's target market. You are advised not to provide too many details at this stage, but instead, to mention issues of interest such as the major trends driving the industry, any major legislative acts influencing your area, growth of various relevant sectors, geographical and technological trends, current problems in the industry, forecasts by analysts, etc.

6. History, status and work-plan:
List any past and future milestones. This should lead up to a significant technological and/or business milestone within the first 18-24 months.

7. Management:
Provide a one-paragraph biography for each key executive, including the person's current responsibilities, past experience, relevant expertise, education, and army service (where relevant). Focus on experience and expertise relevant to your target market and key technology.